A wide-ranging partnership agreement has been reached between Falcon Lifts, the leading specialist manufacturer of high-quality large spider lifts, and global MEWP manufacturer Sinoboom. The partnership follows extensive research and cooperation during the last 12 months which has seen Sinoboom successfully launch own-branded spider lifts built by Falcon into the China market.

The new agreement was celebrated during the bauma Munich show and will see Sinoboom significantly increase its sales of large spider lifts within China, while at the same time developing sales opportunities outside China. (Sinoboom will not market its spider lifts in the USA, Canada or Denmark.) Sales of Sinoboom spider lifts across Europe will be handled by Sinoboom’s European subsidiary.

“This agreement is part of Sinoboom’s total commitment to providing its global customer base with a complete range of MEWPs,” said Susan Xu, CEO of Sinoboom, adding, “we expect the combination of Falcon high quality design with Sinoboom’s worldwide customer base and after sales support to make this a great success.”

“The commitment by Sinoboom to this partnership will allow Falcon to take its products and development to the next stage, it is a major achievement for our company,” said Sales Director Brian Falck-Schmidt from Falcon Lifts.

“The adoption of large spider lifts is growing around the world and Sinoboom will now become a major supplier in this market” said Sinoboom’s Tim Whiteman, Global Branding Director.

The new agreement is effective immediately.


Falcon Lifts A/S is the inventor and thus the oldest manufacturer of spider lifts in the world. Since the late 1970’s, the company has developed, produced, and delivered its spider lifts to customers all over the world.

The Falcon program comprises models from 29-52m, famous for their extreme build-quality, exceptional safety profile and consistent operational reliability.

Media enquiries for Falcon Lifts to Brian Falck-Schmidt Sales Director

Tel: +45 66 13 11 00
e-mail: [email protected]


Founded in 2008, Sinoboom is a global manufacturer of mobile elevating work platform (MEWP) solutions. Its global headquarters is located in Changsha, China – the country’s capital for construction and heavy machinery manufacturing. Specializing in cutting-edge research, quality manufacturing and product support, Sinoboom offers one of the industry’s most complete product lines. Sinoboom products are available for purchase across the globe, including North America, Europe, South East Asia, Australia, the Middle East, and South America. To learn more about Sinoboom products and services, visit www.sinoboom.com.

For more information & media materials:

Maria Lamle Lily Fang
Sr. Account Manager – Make It China Sinoboom Brand Marketing Manager
[email protected] [email protected]